Berry Best Friends Celebrates Friendship, Teamwork and Optimism

logoCupcake Digital and AG Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), today jointly released the very first Strawberry Shortcake™ enhanced story app experience, Berry Best Friends. The sweet story follows Strawberry Shortcake and her friends as they practice their special talents to impress a scout from Berry Big City for an upcoming talent show. When Raspberry Torte’s keyboard breaks, listeners will learn the importance of friendship. The Berry Best Friends app is available for purchase on iTunes, Amazon, Google Play and NOOK Apps Stores, for $2.99.

“Our deluxe story apps offer new ways for preschoolers to experience wonderful stories starring characters like Strawberry Shortcake and her friends,” said Susan Miller, president, Cupcake Digital. “This first app we’ve created in partnership with AG Properties, brings to life a terrific story of friendship and is filled with creative and fun activities that children can enjoy anywhere and anytime.”

Berry Best Friends is filled with exciting interactions, bright graphics, and an engaging story about friendship, teamwork and optimism.

Berry-tastic features include:
•       Early-learning reading skills are reinforced with text highlighting and synched narration
•       Creative play opportunities enhance kids’ creativity by painting their berry favorite characters
•       Fun-filled activities:
•       Berry Blitz: match rows of vibrant fruits to fill a blender and make smoothies at Strawberry’s Café
•       Berry Fun Hair Stylin’: kids can create wild, original hairstyles by styling, coloring and adding glitter
•       Berry Sweet Nails: create the perfect manicure with different colors, patterns and stickers
•       Three Reading modes: Read & Play, Read to Me, and Just a Book for quiet reading time
•       Common Core Corner details educational experiences infused within the app; free downloadable activities and a parent’s guide with tips on preparing kids for school are also available on www.cupcakedigital.com
•       Grown-up’s Corner offers thoughtful questions designed to prompt open-ended conversation and reinforce reading comprehension

“Cupcake Digital’s partnership with us delivers a whole new interactive experience to Strawberry Shortcake’s longtime fans,” said Derek Roberto, vice president of new media at AG Properties. “The launch of Berry Best Friends for smartphones and tablets is a great way for us to provide valuable digital content to young readers featuring their favorite characters.”

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About Cupcake Digital
Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into enhanced story experiences infused with educational elements.   The Company has created noteworthy, award-winning digital applications based on the Emmy® Award-winning television series “Wow! Wow! Wubbzy!®” and “Fraggle Rock,” as well as Discovery’s  Animal Planet brand.  The company’s apps are consistently top-ranked among children’s book apps on the Amazon, iTunes and NOOK app stores. Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing.  In October 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children’s entertainment properties.  For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

About AG Properties
AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation.  Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising.  In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers, Maryoku Yummy and TinPo.  Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com

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