According to an early 2013 report from ComScore.com, Facebook still maintained the lead for American user engagement for a single web site — but not any more! At least not when discussing the American teen. A new survey shows that Twitter has overtaken Facebook as the most popular social network among American teens, according to a recent article in Voice for America. American teens have “updated their status” (changed their preference) when it comes to social media, and Facebook might not “hit the ‘like’ button” study by the financial firm Piper Jaffray found that 26 percent of U.S. teens surveyed last month chose Twitter as their most important social network. Only 23 percent of American teens chose Facebook, down 10 percentage points from earlier this year. This news comes about a week after Twitter unveiled plans for a $1 billion in initial stock options.
But Facebook still has a reason to smile, for the camera anyway, Facebook’s acquisition of the photo and video sharing Instagram continues to look like a very smart purchase.
Twitter, Facebook and Instagram remain well ahead of other social media used by teens. Less than 10 percent chose either Tumblr, Google+ or Pinterest as their most important social network.
- There are over 10 million Facebook “apps”
- Twitter’s fastest growing demographic is 55-64 year olds
- 60% of Twitter users access it from their mobile
- There are over 343 million active users on Google+
- The +1 button is served 5 billion times per day
- 67% of Google+ users are male
- There are over 3 million Linkedin company pages
- More than 16 billion photos have been uploaded to Instagram
- Food is the top category discussed on Pinterest at 57%
- There are over 1 billion unique monthly visitors on YouTube
- Bullying — You think that your kids are safe at home from bullies? Unfortunately not, and some reports suggest that cyberbullied kids are 2-9 times more likely to commit suicide.
- Stalking — Let’s face it; there are lots of creeps out there and one of them may be stalking you or your children — which is made easier by the fact that more than half of teens give up personal info to strangers on Facebook.
- Burglary — While the U.S. Bureau of Justice Statistics suggests home burglaries have declined since the 1970s, while make their efforts easier? Some burglars do monitor social media to determine which homes will be unoccupied for a long enough period for them to get what they want. Sometimes they do this by hacking accounts; other times they simple make friend requests to people who don’t know them. From there, it could be a simple matter of monitoring posts for location data and extended and absence.
- Identity theft — Are you revealing too much info in your Facebook profile? Potential victimizers can combine your Facebook profile info with your other social media profiles to get the data they need. Note that identity theft can happen to your children, too, and this might not be noticed until they’re 18 or older.
- Career compromise – Given two equally qualified candidates, new research shows that if a potential employer checks social media profiles, they tend to have a bias against those who post anything to social media – regardless of the topic or tone; even worse if you say something compromising or have photos of questionable behavior. This may not be surprising given that while most U.S. universities and charities are on Facebook, the percentage of Fortune 500 companies with a Facebook page is considerably less (60% as of Jan 2012).
- Reputation damage — It might only take one tagged picture of you cutting loose, doing something one time that you wouldn’t normally do. If an acquaintance not in your Facebook network posts the picture, you might not even know about it — a potential problem if they’ve identified you in text.
Privacy and Security
Facebook founder Mark Zuckerberg — who in late 2013 spent an extra $30M buying four extra nearby homes to maintain his real-life privacy — has in the past openly indicated that “privacy is over” and that if he were starting Facebook anew that user information would be public by default.
A study by Alessandro Acquisti discussed in a TED Talk, American employers often judge job candidates who post to social media more harshly than equally skilled candidates who did not post — regardless of whether posts were negative or positive or not even relevant to the potential employer. Should we be concerned? Imagine a future in which strangers around you will look at you through their Google Glasses or, one day, their contact lenses, and use seven or eight data points about you to infer anything else which may be known about you. What will this future without secrets look like? And should we care?
Student And Teacher Views On Social Media
This post from Edutopia has a quick rundown comparing student to teacher and the difference in perception of the varying social media channels. Does twitter appeal to both of these populations? Appears so! Remember, posting anything personal can be harmful….