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The U.S. education sector has become the nation’s second-biggest sector after healthcare. The value of education industry is estimated at nearly $1.5 trillion — roughly 10% of the U.S. Gross Domestic Product, according to GSV Asset Management and Candlestick Research. Education technology startups are eyeing opportunities to attract dollars from the K-12 and higher education […]

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The U.S. education sector has become the nation’s second-biggest sector after healthcare. The value of education industry is estimated at nearly $1.5 trillion — roughly 10% of the U.S. Gross Domestic Product, according to GSV Asset Management and Candlestick Research.

Education technology startups are eyeing opportunities to attract dollars from the K-12 and higher education sectors, but it’s not an easy road for fledgling companies with new ideas.

At a Sept. 17 K-12 education technology event hosted by MIT/Stanford Venture Lab (VLAB), education technology startup MasteryConnect pointed out that huge and established corporations in the education industry have been creating problems for K-12 education technology startups, Lauren Hepler writes in Silicon Valley Business Journal. These corporations have historically limited market openings for smaller competitors.

Higher education startups have already found that elite universities and their tightly knit communities of academics are certainly not an inviting field for cost-cutting, potentially job-threatening startups. But K-12 education is an even more complex animal, governed by larger teachers’ union and a web of state, local and federal funding and regulations.

MasteryConnect is an education tech startup that sees the looming implementation of government Common Core standards for reading and math in elementary, middle and high schools as an unparalleled opportunity for startups in the field. The company offers cloud-based software tools to help teachers and parents understand the new standards in each state.

Read the full article here:  K-12 Education Tech Startups Face Challenges, Tough Competition 

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