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Highlights for Children Helps Preschoolers Become Their Best Selves With the New Highlights Monster Day Digital Experience

We’re offering a 3-day price promotion of Highlights Monster Day, our playful monster care game for kids aged 2+. 

The price will be cut from $2.99 to $1.99 for 3 days on the App Store, Google Play and Amazon from Fri 6/10 to Sun 6/12 June (Friday through Sunday).

512x512bbAnnouncing Highlights Monster Day! The family media brand encourages compassion, caring and kindness in young children as they explore the world with their lovable monster friends, the growing family media brand and publisher of America’s most-­‐read children’s magazine, is excited to announce its new interactive mobile experience for preschoolers, Highlights Monster Day! Designed to help young children develop compassion, kindness and independence as they care for their monster buddies, this app is a rewarding way for little ones to explore friendship and learn about the world around them. It’s the latest app from the iconic brand, which continues to offer children fun, imaginative and high-­‐quality developmental experiences that families have trusted for generations.

“We’re thrilled to offer preschool-­‐age children a quality digital experience that parents can feel good about,” said Kent Johnson, CEO of Highlights for Children, Inc. “Highlights Monster Day provides the thoughtful, developmentally appropriate activities that parents have come to expect from Highlights, but in a fresh, new way. It’s not just screen time. It’s safe, trusted, engaging digital content that delivers on our promise to help all children become their best selves.”

Created in partnership with Colto, a multi award-­‐winning creative studio based in Milan, Italy, Highlights Monster Day is an open-­‐ended explorative game in which preschoolers choose a monster and care for him for a day: they wake him with an alarm clock, feed him tasty fruit and bagels, brush his teeth until they sparkle, play a game of basketball and more!

Based on cognitive theory developed by scientist Jean Piaget, Highlights Monster Day encourages children to role-­‐play with these lovable monsters. As with Highlights’ other products, it’s designed to help preschoolers become caring, creative, curious and confident individuals. In addition, young children will improve their fine motor skills as they tap, swipe, rotate, drag and drop their way through their Monster Day.

Colto CEO Catriona Wallis says, “The game is designed to stimulate the imagination and brains of preschoolers who are exploring the world around them. It is an open-­‐ended game that is non-­‐addictive, designed to be played in different sessions. By placing the monster in the context of a child’s everyday routine, the game’s lessons are relevant to kids’   lives.”

Highlights Monster Day is a paid app, with no in-­‐app purchases. It’s available on iTunes, Google Play. For more information about Highlights for Children’s digital offerings, check out other Highlights apps.

About Highlights for Children

Devoted to providing “Fun with a Purpose,” global family-­‐media brand Highlights for Children, Inc. has helped kids become their best selves for generations. In addition to its flagship magazine (Highlights), the company’s other offerings include a preschool magazine (High Five), a bilingual magazine (High Five Bilingüe), an infant and toddler magazine (Hello), a children’s book company (Highlights Press, which includes Boyds Mills Press), puzzle book clubs and a variety of digital products. Connect with Highlights at Facebook.com/Highlights For Children and Pinterest.com/FunWithAPurpose.

About Colto

Colto is a play studio based in Milan creating imaginative and educational mobile play experiences for preschoolers around the world. Colto’s games are based on the philosophy that play is the most powerful way for preschoolers to learn. The studio creates fresh games that stimulate kids’ minds and encourage them to explore. Their games are age appropriate, gender neutral and make ideal first apps for preschoolers as they are safe and contain no in-­‐app purchases. For more information about Highlights Monster Day and other apps by Colto, check out Colto’s website. Connect with Colto on Facebook or follow us on Twitter.

Highlights press contact:

Colto press contact: Catriona Wallis

Colto CEO | +39 340 9052354 | catriona@colto.com @catrionawallis

Mohmmed Sief

Colto Brand & Marketing | +39 3295661169 | mohmmed@colto.com

Renee LeGendre

Fahlgren Mortine | 614.383.1647| Renee.LeGendre@Fahlgren.com

Download the app HERE:

iTunes link:
 
Google Play link:
*Game trailer:

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