Core aspects of building a live streaming app from scratch
The means of media consumption tend to change and develop with every passing day. Cable and satellite TV has been gradually going the way of the dodo. The new era of live streaming has come and made a revolution in the traditional means of video broadcasting. If a success story of such live streaming app giants as Periscope, LiveStream, and Ustream inspire you to create a brand-new one, this article is a real catch for you.
The development of a streaming app requires a strong background and quite substantial investments. Besides, it’s a complicated process, every stage of which needs a thorough attention.
Primary steps to follow while crafting a streaming app
- Product specification
- UX customization
- Development of advertising and revenue strategy
The thin end of the wedge
First, you should have a clear idea how your app will meet the following cases.
1. App security
Think over the access control and encryption algorithms before launching your app. Remember, video content is one of the most susceptible media to plagiary and pirate copying. Thus, make sure the digital rights of app broadcasts are well-protected.
2. App compatibility
To gain popularity among the extensive users’ audience, a live streaming application should be compatible with different platforms. Moreover, it should also be optimized for use on various devices and their versions. Opting for only one platform, say IOS or Android, is a blemish job for your application.
3. App extendability
Verify that your backend architecture keeps being capable of coping with rising numbers of the real-time users.
User preferences come first
Beyond any doubt, the application that meets customers’ preferences will bask in popularity on App stores. Thus, the implementation of trending usability features still holds meaning. Such features as autoplay, live replay, push alerts or creating user’s wishlists can make your live streaming app handier. Check out which options should be taken into account while building a successful video streaming application.
The first thing a user sees when starting the app is a login page. Hence, allocate some time to make it interactive and nice-looking. Provide a user with multiple choices for his/his registration or login.
User profile personalization
A user should also be able to edit his/her profile, create wishlists and share recently watched videos.
When a user wants to find a particular video, his search must be as easy as ABC and quick as a flash. In this way, including as many filters for searching as possible (genre, language, date, topic, etc.) to the app functionality.
User experience customization
Enable a user to select and modify display options. He/she should be able at any time to turn on/off the fullscreen mode, change the brightness, regulate volume, etc.
Commenting and screen-sharing options
For everyone having to do with tutoring and showing gameplay in the live streaming apps, the screen-sharing option will significantly simplify their content broadcasting. This will also help them keep their subscribers be up-to-date on their recent activity. At the same time, the broadcasters and their audience will be able to stay in touch by leaving comments after or during watching a video.
Enabling push notifications
In fact, with the help of the push notifications, every subscriber can keep the track of the recent activity of his/her favorite streamer. Moreover, the user doesn't need to keep being on the app the whole time. To make your live streaming app more interactive, implement also a schedule of push notifications.
A must-have for your live streaming application is a cloud server. Your developer team must do it’s best to keep the servers lightweight and not overloaded with a 24/7 availability. In the meantime, the scalability of the backend architecture should be operative enough to cope with the increasing number of app users. Admittedly, the servers don’t have to store the broadcast streams all the time. Instead, the content must be deleted every time a user finishes watching video. As an option, you may provide an possibility to save some video content but on user’s storage only.
For streaming purposes, your developer team also will need to set up a particular set of protocols for working in a flow. The top-most widely used protocols are RTSP, RTMP, TCP, UDP, HLS etc.
Advertising and monetization strategy
With a rising popularity of the live streaming applications, more and more app founders give serious thought about pushing up their revenues. The most efficient means for this purpose is a dynamic ad insertion. As a part of the advertising strategy, consider first these core questions. How much ads are you going to include into your app? What is the optimal length of it? Will your app allow skippable advertising? To maximize the revenue of your live streaming applications consider monetization models provided by well-regarded advertising networks. Such networks as AdMob, Adfonic, Chartboost, Millenial Media are known to provide flexible monetization features and detailed analytics.
Having reviewed all suggested steps for building a live stream application, you may have already mapped out a rough course of action needed for the implementation of your project.
Helen Morrice is a copywriter and content developer at IDAP group, a Ukrainian web development company. Highly motivated and self-disciplined, she possesses great copywriting as well as app development skills. If you want to be always clued-up in IT-news, don’t forget to check up their blog regularly.