Educate the Buyers – Price of an Educational App

Teachers With Apps is always discussing the concept of educational app pricing. This is a topic well worth educating people about and we appreciate any feedback from our readers.
Bruce Brown, from eSkills Learning, commented on our LinkedIn Page:
"To further add to the discussion - there is a problem of education - that is educating the buyers on how to select quality apps. I have been out doing workshops on the subject at State Technology Conferences. I have been in publishing for 30 years and we have developed 25 Content Specific Reading Comprehension apps and our first iBook. Basically, schools/teachers will learn over time that they get what they pay for. Often times these apps that are called 'educational' are real 'edutainment'. We have done tremendous work in publishing apps that align with the Common Core State Standards. That costs time and money and needs to be factored into the price. Another important point is that when teachers buy apps they regularly get updates for Free. As an example, teachers began to tell us that they wanted our apps to have more 'student accountability'. We added a scoring module with an email report and then released a FREE update to all of our users. In traditional publishing, you would never benefit from Free Updates. As developers, we need to get out there and educate the buyers. Apple never sells the lowest priced product. They sell features and benefits. I've developed a Rubric to help teachers understand the features they should be looking for in quality educational apps. I price my apps based on their value to the teacher. Many are at $8.99 and that is a very fair price (using Apple Volume Discount schools only pay $4.50). I agree with the post that you need to develop a group of apps and have critical mass. While I have my best sellers, if I am going to be viewed as a serious publisher of quality reading comprehension apps, I need to have an app that targets each skill - and that is the approach that I have taken - never looking for the home run, just always hitting singles and doubles and the possible triple." Bruce Brown, from eSkills Learning, writes: Learning Mastering Essential Skills is the foundation for success in learning. Essential (basic) skills are necessary if students are to apply classroom learning to real-world solutions. e Skills Learning™ materials allow learning equity among students as classroom curriculum rev up rigor and relevance. Students will participate in application and synthesis of skills even while developing those skills to levels of automaticity.  
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