20 million unique users monthly are not enough for social learning platform Brainly. This month, Brainly further announces the app also available in English and Japanese.
Brainly, a group of social learning platforms, is celebrating 20 million monthly users, of which over 10 million are in Russia. With strong growth in 2013, the company saw its user base expand from 10 to over 20 million worldwide. The mobile application is now also available in English and Japanese.
In the wake of the global user growth, Brainly launches several new language versions to expand its global reach. Of particular strategic importance are simultaneous market entries into Indonesia (more than 5500 registered users in less than 20 days), Japan (including Japanese iOS and Android releases) and an English version of the platform: Brainly.com.
Brainly CEO Michał Borkowski explains: “We had tremendous success in 2013 and have ambitious plans to boost global growth in 2014. Our vision is to see students from all over the world benefiting from our educational peer support system.”
Brainly group was created in mid-2012 following the successful performance of the concept in Europe. The group consists of multiple social learning networks, each creating an online community where students help each other by solving subject specific problems and exchange knowledge. The concept is based on peer support. It successfully combines social network features (Q&A, comments, profiles, chat) and gamification (points, rankings, prizes), resulting in engaging, self-learning communities. Until December 2013, Brainly consisted of six educational social networks. Now it continues its growth and international expansion.
How does it work?
Students ask questions about school subjects that are difficult for them and help others with the ones they feel confident about. By solving other people’s problems users earn points, which they can use for asking questions themselves. Over 300 moderators (students, teachers, parents, PhDs, professors, specialists) supervise the quality of the content published continuously.