“Free” apps tend to…

images-4 It’s time to rethink how children’s apps are bought and sold. For less than the cost of a juice box,  Yet, for many parents, librarians, and even teachers -- that’s too much money. APP STORES Especially Google, Apple, and Amazon should increase the transparency whenever “free” is used, to the point of asking publishers to include a paragraph about the direct or indirect motive behind the app. If there’s a publicity agenda, it should be identified; if the app contains branded content, it should be disclosed. App stores should also feature quality paid-apps, and help consumers understand the benefits of taking the “non-free” route. by Warren Buckleitner - Read the full article here:

“Free” apps tend to:

• Waste time and dilute the investment in your hardware. • Tease children with tempting items that are slightly out of reach. • Blur the difference between “free” and “paid” content. • Use up storage space. • Collect information about your child and your device, by way of hidden data collection tools. • Are more likely to have a profit, rather than educational motive. • Associate a child’s feelings of accomplishment with a purchase. • Are more likely to include ads or sponsored content. • Expertly apply behavioral psychology to keep engagement levels high. • They tend to have easier age gates that can increase the risk of an unintended purchase that is non-refundable.
Share on FacebookTweet about this on TwitterPin on PinterestShare on Google+Share on LinkedIn

Comments are closed.