Now that’s what I call a L!BRARY

lbrary_logo_pantone_0 Now that's what I call a L!BRARY As the story goes in the TED TALK, this designer who was a high-end logo designer donated his time to a non-profit called Robinhood and was asked to make a logo for the intended new libraries being refurbished in NYC Public Schools. His talk starts off by briefly describing what the law of unintended consequences is, it's explained as unintended consequences or outcomes that are not the ones envisioned or planned by a purposeful action. Generally, they are considered to be not beneficial outcomes. In this case in point, the consequences were positively immeasurable in the long term for the extra value added for both students and educators! first mural L!BRARY If you don't have the time to watch the TED talk what transpired was a simple add on to make the libraries more appealing as learning centers. As happenstance has it, Michael Bierut was contacted by one of the architects helping with the redesign of these old libraries after a large blank space above the child-sized book shelves was noticed and he was asked to come up with some form of a graphic to fill in the large expanse of void wall space above the library shelves, a mural of sorts. Well, as the story goes his wife a photographer took pictures of some of the kids in the school and a frieze of oversized children welcomed all into the new space.
When Michael Bierut was tapped to design a logo for public school libraries, he had no idea that he was embarking on a years-long passion project. In this often hilarious talk, he recalls his obsessive quest to bring energy, learning, art, and graphics into these magical spaces where school librarians can inspire new generations of readers and thinkers. TED TALK HERE  
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