Dust or Magic Sunday Night & Highlights for 2015
Price of the apps increasing
It is still a small spaceApp Camp - On the panel the line up was FAB collection of different developers from Bjorn from Toca Boca, John Crough from TouchPress on to legend Dan Russell Pinson from the classic Stack the States app. StoryToys brother, Barry O'Neill and Oceanhouse Media's CEO Michel Kripali, shared their take on what is going on in the edtech space.
Dust or Magic App Camp 2015 State of the App
Warren Buckleitner and Scott Traylor moderated App PanelWe really don’t know where this market is going; Harley Baldwin from Schell Games shared the notion of curation and subscription. Mark from NoodleWorks compared the era of the CD and its bust and that the app market is more mature. Nailing the micro niche and doing it very well not trying to go abroad can make a big difference, differentiation is the new focus. Shake up, merger and consolidation will ensure causing some tragedies but ultimately being a good thing for the digital space. The hope of the school market adopting and implementing the power of the tablet is still far off; we are all wondering when it will finally come to fruition. And the concept of Apple allowing for curation in the market place, if you like these apps then you will like these, branding and trust being built. We heard how Toca Boca planned their branding way before they ever wrote a line of code. Nothing should trump the branding concept, maintaining quality and affiliations with quality are essential. What a journey this company has had in a very short time frame, taking risks and being at the cutting edge has propelled this brand, it hasn't been easy staying on the top. The moderators discussed the comparison between David and Goliath; the big companies suffer from lack of imagination, which limits their quality. It was mentioned that Apple could help define categories such as books apps and iBook’s and cross-reference one another. We all know how bad the app search can be if you don't have all your t's crossed. If Apple iTunes allowed a tiny ping notification of new app release to a former customer it would greatly help a brand. Search options in the Apple Store need an overhaul, the iTunes search is terrible. Google knows search and Google Play is much better at discoverability. Warren insinuated the app world is a windy space, has sharks and the waves of change are just beginning... TBC