Thomas the Train to the RESCUE ~ Diversity, Gender Equality, & More!

September 3

NEW YORK — On a recent weekday afternoon, a corporate executive met with United Nations staffers at the organization's landmark building high above the East River.

The executive wasn't an energy or environmental mogul looking for a government contract. She was a senior marketing manager for Thomas the Tank Engine, Mattel's musty toy brand about a rail car that speaks. And the U.N. staffers, in person and Skyped (🔙LOVED THIS CONCEPT) in from around the globe, were there for an unusual purpose — to vet "Thomas" content for its U.N.-worthiness.

“So, what do you think?” said the manager, Megan Pashel, after playing a clip from a laptop in New York.

"I thought it was excellent — I was really impressed with the representation of gender equality,” said Tolulope Lewis-Tamoka, Africa program adviser for U.N. Women, speaking from Nairobi. “I think this will make a strong impression on boys and girls. And it has gender-sensitive language, which is what U.N. Women really stands for."

For more than 70 years, young children have been told stories about the mischievous Thomas and his track-bound pals, originally in a British book series and, for much of the past three decades, in a TV show titled "Thomas & Friends." READ FULL ARTICLE HERE

THANKS to David Kleeman and his Facebook Group Children & Media Professionals for bringing this to my attention!

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