NEW YORK — On a recent weekday afternoon, a corporate executive met with United Nations staffers at the organization's landmark building high above the East River.
The executive wasn't an energy or environmental mogul looking for a government contract. She was a senior marketing manager for Thomas the Tank Engine, Mattel's musty toy brand about a rail car that speaks. And the U.N. staffers, in person and Skyped (🔙LOVED THIS CONCEPT) in from around the globe, were there for an unusual purpose — to vet "Thomas" content for its U.N.-worthiness.
“So, what do you think?” said the manager, Megan Pashel, after playing a clip from a laptop in New York.
"I thought it was excellent — I was really impressed with the representation of gender equality,” said Tolulope Lewis-Tamoka, Africa program adviser for U.N. Women, speaking from Nairobi. “I think this will make a strong impression on boys and girls. And it has gender-sensitive language, which is what U.N. Women really stands for."
For more than 70 years, young children have been told stories about the mischievous Thomas and his track-bound pals, originally in a British book series and, for much of the past three decades, in a TV show titled "Thomas & Friends." READ FULL ARTICLE HERE
THANKS to David Kleeman and his Facebook Group Children & Media Professionals for bringing this to my attention!