Independent developers Chris, James and Simon today announce the release of version 2.0 of their alphabet app The Lonely Beast ABC, for iOS devices. Based on Chris Judge's much-loved picture book and built in a little shed at the end of the garden, the app distinguishes itself with beautiful illustrations, no-fuss controls, simple interactions and lots of funny stuff to keep kids giggling while they're learning. This update upgrades the app to a universal version for use on iPad, iPhone and iPod touch, and adds region-appropriate pronunciation for letters and vocabulary. The app popped up in this year's iPad 'Together' TV commercial and 'Elementary' print ads and has earned glowing reviews from Boing Boing and Children's Technology Review as well as lots of 5-star App Store ratings from happy parents around the world. "We've had amazing support from parents, kids, and educators since the launch of the app," says developer James Kelleher, "and a universal version has been the most requested addition. This new update allows us to introduce The Lonely Beast and his friends to a wider audience of young learners." Since its release The Lonely Beast ABC has scooped up an Editor's Choice Award in Children's Technology Review, a nomination for the Bologna Ragazzi Digital Award at the Bologna Children's Book Fair, Apple features in New & Noteworthy and Apps For Kids, and acclaim from Boing Boing, Apps Playground, BabyCenter, Babyccino Kids and AppySmarts among others. Device Requirements: * iPhone 3GS/4/4S/5, iPod touch (3rd/4th/5th generation), and iPad * Requires iOS 4.3 or later * Universal app optimized for display on all iOS devices * 63.3 MB Pricing and Availability: The Lonely Beast ABC 2.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category. The Lonely Beast ABC 2.0 Purchase and Download Screenshot App Icon Press Kit (zip) Based in Dublin, Ireland, Pilcrow is an independent publisher of very interesting apps, books and magazines. Copyright (C) 2013 Pilcrow. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.